In the commercial, a lady is seen taking her whites out of the laundry as the announcer says, "Not just white". The lady's white's shine, and she, now wearing sunglasses, says, "Really White!". Both the announcer and the lady repeat their lines as the lady hangs her whites on her clothesline. After a box of Really White is shown, the Energizer Bunny interrupts the commercial by marching through it. When he marches past the box of Really White, it turns him a shiny white like it did to the lady's whites.