| Type | Credit Card Company |
| Location | Liberty City, State of Liberty State of San Andreas Vice City, Leonida |
| Featured in | Grand Theft Auto IV Grand Theft Auto: Chinatown Wars Grand Theft Auto V |
FLEECA is a banking and credit card company featured in the Grand Theft Auto games.
Overview[]
A FLEECA advertisement
Fleeca is a prominent financial institution specializing in credit cards, loans, and banking services. Initially introduced as a credit provider, the company has since expanded into a major banking chain, operating numerous branches throughout the State of San Andreas. With a history dating back to either 1899 or 1913—depending on conflicting sources—Fleeca has established itself as a cornerstone of the nation's financial landscape, blending traditional banking with modern lending practices.
History[]
Fleeca first gained public recognition as a credit card and loan company, with its services widely accepted at businesses throughout Liberty City. By the early 2000s, the company had an extensive presence in the financial sector, advertising through radio, television, and print. It even sponsored high-profile commercials featuring celebrities, cementing its reputation as a go-to lender. The company's slogan, "It's Time to Start Paying," emphasizes its aggressive approach to debt collection—an approach often criticized by consumer advocacy groups.
By 2013, Fleeca had expanded beyond credit services to establish a series of physical banks across San Andreas, branding them under the Fleeca Bank name. These branches, found in both urban centers and rural areas, serve as key financial hubs, although they are often targeted in high-profile heists due to their supposedly "light security" and under-the-table dealings.
Despite its public image as a trusted financial institution, Fleeca has found itself at the center of numerous criminal activities. In Liberty City, unsecured credit card data has been leaked live on air, while its banks in San Andreas have been frequent targets for robberies, including the infamous Fleeca Job heist. Criminal groups such as The Professionals and independent contractors have repeatedly exploited the bank's security vulnerabilities, raiding deposit boxes filled with untraceable bonds and marked bills.
Fleeca branches across Los Santos and Blaine County are regularly hit by organized heists. One notable case involved a client seeking revenge for wrongful termination by hiring criminals to rob all six major Fleeca franchises. This brazen act, executed with thermal charges and signal jammers, further tarnished Fleeca's reputation for security.
Beyond banking, Fleeca's influence extends into sponsorships, including the naming rights to Fleeca Field, home of the Vice City Mambas football team. This suggests continued expansion into sports and entertainment, reinforcing the brand's omnipresence in everyday life.
Trivia[]
- The name comes from the word "fleecer", which means a person that cons or tricks people out of money.